Leo Messi Times Square Billboard​​​​​​​
Client: Hard Rock Cafe
As a promotion for Leo Messi & Hard Rock Cafe's Fall 2023 collaboration – a kids menu called "Messi Kids" in conjunction with a merch collection – our team was tasked with developing a digital billboard design for Times Square in New York City.
The Design & Mockup
Agency: Redline Media Group
Art Direction: Thamara Perez, Landon Watnick
Design: Landon Watnick
Account Management: Nathalia Moran
Animation: Luis Arrasco, Arnaud Desies, Maicon Desouza, Ryan Moore

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