Florida Panthers "Stanley Cup Champs" Guitar Facade Light Show
Client: Seminole Hard Rock Hotel & Casino Hollywood, The Guitar Hotel
In preparation for a Florida Panthers Stanley Cup victory, we were tasked with designing a congratulatory light show for South Florida's beloved NHL team. When the Panthers pulled out a Game 7 victory on the night of June 24, 2024, the light show went live on the guitar facade and lit up the skyline — celebrating the Panthers' first Stanley Cup win in franchise history and the first championship for a South Florida professional sports team in more than a decade.
The light show was then featured as the first shot from the Panthers' official championship celebration recap video.
The Storyboard
Results & Recognition
During its first week on social media, the light show amassed a combined 1.6 million-plus views, 63,000-plus likes and 18,000-plus shares/reposts across Facebook, Instagram and X.
Agency: Redline Media Group
Art Direction: Landon Watnick, Jill Stone
Design: Landon Watnick
Account Management: Laura Bonilla
Animation: Evans Cisneros

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