Bar Graphs
Client: Kit Kat
The Insight: During long hours in the office crunching numbers, people need a break — and Kit Kat is always there to make the day better. 
The Idea: I showed how taking a break with Kit Kat leads to workplace happiness with a tool many employees know all too well: bar graphs.
These ads will be placed in outdoor settings where people often commute to work, including in subways and on streets.
Kit Kat took notice…
After my spec ads were published on Ads of the World, Kit Kat posted a variation of my concept on its Instagram and Twitter with different copy (and no credit). Gimme a break...